Blog – 4 Column

Ch3ls Sidesteps Trends for the Timeless
Ch3ls Sidesteps Trends for the Timeless

With a voice that soars up to the sky, Ch3ls delivers truly spirited storytelling. Going back to the singer-songwriter era, her tracks share little pieces of her life’s story. From humble origins, she has managed to pull herself up by the bootstraps. Everything about her sound has this soulfulness to it. Already she has managed…

Trucco is the Rising Star of Party Pop
Trucco is the Rising Star of Party Pop

Model, actor, real estate mogul, and musician – Trucco contains multitudes. Living a life less ordinary, Trucco has experienced the extraordinary. A high school student on a beach to getting propelled into fame, he’s done quite a bit. Nor is it all reliant on his past, for his story grows to become inspirational. Everything in…

Spend It Is IamKay’s Very Definition of a Lust for Life 
Spend It Is IamKay’s Very Definition of a Lust for Life 

IamKay goes hard on the stripped-down raw grit of “Spend It.” The subject matter is what truly defines the song. Going for a cleverness that explores the ins and outs of the strip club, the piece races forward—bass booms with an almighty kick behind it. On top of that, the crisp handclaps further ensure that…

Julian’O presents the Soundtrack of the Street
Julian’O presents the Soundtrack of the Street

Hip-hop has changed. The evolution it has undergone since its inception in the Bronx in the 70s definitely shows this progression. Poetry from the streets is the goal to be as honest as is humanly possible. No adornment, no lies, just direct from the source truth and, if this is still the measure, to determine…

Adam Moryttoo: The artist opening doors to success 
Adam Moryttoo: The artist opening doors to success 

Rising EDM star Adam Moryttoo is dominating the electronic industry.  Layering Adam’s yet soaring voice over a powerful party-ready beat balancing her stunning delivery against tight basslines and rhythms, the track ebbs and flows with a haunting vibe. Adam’s production skills shine, and his melodic vocals stand out without overshadowing the instruments. Adam Moryttoo has…

SHØWGUN Discusses Musical Influences, Touring & Their Message
SHØWGUN Discusses Musical Influences, Touring & Their Message

Question: Does doing this bring you happiness? SHØWGUN: Definitely. We all attend college now yet still manage to find the time to practice together. Happiness is a huge part of it. Another huge part of it – we have the drive to succeed in this world because we have been doing it so hard. Even…

Precision in Spotify Playlisting: c4n2 Agency
Precision in Spotify Playlisting: c4n2 Agency

Spotify truly sets the bar for the music fan, casual and obsessive alike. A democratizing format the way it introduces people to new sounds, new styles, and new movements is admirable. Less so is the way that this freedom can become overwhelming. Hundreds of hours of music are uploaded to Spotify every single minute. With…

c4n2: Let’s Get That Blue Check
c4n2: Let’s Get That Blue Check

Talking about getting that bread every morning brings back memories of when people ate bread. Nobody cares about bread anymore. Many more important things are checked, multiple items, before any food gets consumed or any attempt is made to start work. One of those things that is a must-check for every single morning after waking…

Influencing an Audience at the Inception of a Great Career: The c4n2 Agency
Influencing an Audience at the Inception of a Great Career: The c4n2 Agency

Promotion is an essential part of the beginning of any brand, music, product, or service; it can be anything. Those early adopters are crucial. Ask any number of bands, rappers, etc., if that first big name that believed in them helped them out. Sometimes those start-up brands even come to outshine that which first gave…

c4n2: Make Headlines
c4n2: Make Headlines

Press Releases ought to do the brand justice. Entire souls are poured into a brand. Words should make that readily apparent. They convey the excitement of this beautiful thing entering the world with the halcyon days about to hit. At their best, they can be inspirational, helping interest grow. Lots of these things should become…

c4n2 Agency: Ready, Set, Verified!
c4n2 Agency: Ready, Set, Verified!

A picture paints a thousand words, which is great because who wants to read a thousand words? Instagram is one of the essentials for any brand. No matter the product, Instagram works to promote it. By far the most accessible for those starting down the breadcrumb trail for any given brand, it is essential to…

Cut Through The Clutter With The c4n2 Agency: Creatives for Creatives.
Cut Through The Clutter With The c4n2 Agency: Creatives for Creatives.

Creatives and business types occupy different spheres of the brain. Right, creative, left, analytical. Sure, some people try to combine them. How’s that worked out? Typically, it hasn’t. Few agencies can combine both. When an agency can balance the two perspectives, that’s an agency worth paying attention to. The fascinating thing about c4n2 is how…